BP Launches a First-of-Its-Kind Digital Coupon Program
In January 2026, BP announced the rollout of a digital coupon program for consumer-packaged goods brands through its Earnify loyalty app. Developed in partnership with technology firm Inmar Intelligence and retail media company Axonet, the program allows customers to discover, clip, and redeem digital offers directly from their mobile devices at participating BP locations. According to a press release from Inmar Intelligence, this is the first program of its kind in the convenience and gas industry, where digital coupons have historically been unavailable. A pilot launched in January, with a full rollout planned for later in the first quarter of 2026. BP is ranked fifth among U.S. convenience store chains by store count.
From a consumer perspective, this is a loyalty story. But for those of us who build and maintain the physical infrastructure of fuel stations, it is a reminder of how dramatically the technology footprint of a modern convenience store has expanded and what that means for the physical systems underneath every innovation.
Digital Programs Require Physical Infrastructure
Every digital loyalty program, every app-based coupon redemption, and every connected retail media initiative runs on hardware. That hardware lives inside fuel stations. Pump-side screens display relevant offers to customers at the moment of fueling. In-store digital signage reinforces promotions and drives foot traffic toward featured products. Point-of-sale systems process coupon redemptions. Backend data hardware manages customer profiles and real-time transaction data.
None of this equipment simply appears on a wall or a fuel pump. Installing and maintaining it requires enclosure fabrication, conduit routing, structural mounting, and weatherproof housing that can withstand the physical demands of a high-traffic fueling environment. That work involves certified fabricators and welders at every step.
As C-Store Dive reported, BP has been updating the Earnify app and its broader retail media infrastructure since the program launched in late 2024. The company joined the Axonet retail media network in mid-2025, and this new digital coupon initiative is the next step in that build-out. Every time an operator like BP invests in its digital platform, the physical hardware at its locations must be upgraded or expanded to support it.
The coupon a driver clips on their phone at the pump exists because of app development, data platforms, and retail media partnerships. It also exists because someone built the enclosure holding that pump screen, fabricated the mounting hardware, and ran the conduit for the hardware behind it. The physical and digital sides of the fuel station are inseparable.
The Bigger Picture: Convenience Retail Is Becoming a Technology Business
BP is not the only major fuel and convenience operator investing in digital engagement. Love’s Media Group, launched in October 2025, uses pump screens and in-store displays across 662 locations to serve advertising to professional drivers. Casey’s has built one of the largest loyalty programs in the convenience sector, with over 10 million members. Couche-Tard’s Circle K network is rolling out personalized digital offers and energy beverage promotions through its app-based loyalty tools.
What all of these programs share is a physical infrastructure requirement. The hardware supporting loyalty programs, digital signage, pump-side advertising, and app integrations must be mounted, enclosed, connected, and protected within a structure that was originally designed to sell fuel and convenience items. Retrofitting that technology into existing stations, and building it into new ones from the ground up, is a construction and fabrication project as much as a technology project.
What This Means for Your Station
If you operate a fuel station or convenience location that is planning a technology upgrade, a loyalty hardware installation, or a pump-side media system, the structural and fabrication work that supports that investment matters. Poorly mounted hardware fails faster. Inadequate enclosures create maintenance problems. Equipment that is not properly secured creates safety and liability concerns.
Sarlo Certified Welding supports fuel station operators and contractors who are building the physical foundation that makes modern convenience technology possible.
• Structural mounting and weatherproof enclosure fabrication for pump-side display systems
• Conduit and hardware support fabrication for in-store digital signage installations
• Fuel canopy reinforcement and modification for technology hardware integration
• Fuel dispenser island construction for new-build and renovation locations
• Certified welding and fabrication for fuel system upgrades and code compliance projects
Ready to build or upgrade your fuel station infrastructure? Contact Sarlo Certified Welding today at sarlocertifiedwelding.com and let our team bring your project to the finish line with the quality and precision your business depends on.